Happy Friday! Today I'm sharing a branding project for a client who just launched their website and business. Kelsey and I worked closely together to create the perfect brand identity for her wedding and event planning business. She envisioned a logo that was classic and shied away from anything too trendy that would become less relevant over time. I selected a clean typeface for the main logo, with an elegant cursive as a complement, and added just a hint of pink to appeal to all her future brides. Secondary logos were created as a play on the word "heartfelt" and with a simplified use on the initial H. Kelsey is a fantastic event planner, one of the best in the business and the sweetest girl I know. It is such a pleasure to be a part of her breaking out on her own! Check out her website at www.heartfeltevents.ca.