As I've mentioned before on this blog, I am a co-founder of a networking group called the Vancouver Professionals Collective. This year, I have developed the VPC's brand identity and managed the marketing for the group to promote our events and grow membership in our online and offline community. Though my main focus is always design, I occasionally write for marketing campaigns as well and am excited to share a recent press release I wrote which was picked up by Modern Working Woman Magazine. Check out the link and read the full article below!
It’s 2015 and the age of the female entrepreneur in Vancouver. New businesses are starting daily and rather than studying a textbook, a powerful generation of #girlbosses are learning to think on their feet and rely on strong networks to build their businesses from the ground up.
For women working to grow their businesses, the Vancouver Professionals Collective is holding an upcoming Female-Only networking event on November 23rd. With an impressive lineup of speakers, open networking, canapés & local wines, this event goes beyond a traditional Meetup, and provides its guests with access to valuable business insight and invaluable connections for only $15.
The Vancouver Professionals Collective was established in 2015 as a community where Vancouver entrepreneurs and professionals could meet, mingle and create lasting connections without competition or an expensive membership fee. The spirit of entrepreneurship stemmed even from the initial idea for the community, when VPC founder Karen Tattersall, a Registered Holistic Nutritionist, had attended countless networking events and failed to find one that offered what she needed to grow her nutrition business. As a result, Karen came up with the idea to start her own. Karen organized her first networking event in April of 2015 in the hopes of meeting a small group of women (5 maximum) who she could connect with to talk all things business. To her surprise, word of the event spread and she found herself with over 200 people expressing interest through her Facebook event page and a line of small business owners asking to donate their time and expertise. Karen soon realized the potential for her event to help even more new entrepreneurs.
On the heels of her first event, Karen partnered with Gisele Loi, owner of Blank Canvas Design Co. to develop the branding and marketing for future events. Together they turned the VPC into not only an event series, but a community which lives online and offline.
Today, the VPC is preparing for its fifth event in its first year and has over 650 members in its Facebook community where entrepreneurs can ask for advice, open discussions and promote their businesses. Unlike similar networking groups, the Vancouver Professionals Collective makes networking and business education accessible to everyone, so all industries and entrepreneurs of all stages in their businesses are welcome. Events are held every 6-8 weeks with engaging speakers, and are always under $20.
At the end of the month, the VPC is holding its third Female-Only event to support its enthusiastic female members. “I am excited to be going back to our roots and hosting a women’s networking event”, says Karen. “The event itself is taking a big twist as well, and I am very excited to reveal the details!” Leading the lineup of speakers is the VPC’s first keynote presenter Nisha Kharé: speaker, television host and model, who is also poised to speak at Women’s Entrepreneurship Day in New York City. In the new format, two regular VPC members are also chosen to offer a short presentation on their businesses. Finally, in addition to the pre-selected speakers, attendees will also have the opportunity to participate in a business card draw to be one of two “pop-up” speakers selected to present their elevator pitch in front of the group. With this new format, the VPC hopes to continue partnering with reputable speakers to grow its event attendance and community and empower new business owners to become just as influential.
VPC was created by entrepreneurs, for entrepreneurs and offering the best business opportunities to its members will remain its primary focus as the organization heads into the New Year.
The next Female-Only Vancouver Professionals Collective networking event will be held on Monday, November 23rd at the Westcoast Audio Video Gallery at 408 Terminal Avenue. The event will run from 6:30 – 8:30 pm. Tickets are now available for pre-purchase for $12 until November 22nd through Eventbrite, and $15 onsite.
For more information, visit www.vancouverprofessionalscollective.com