This Spring, we worked with Choral Canada on a few design pieces to bring a new look to their conference materials. When we started, their materials looked like this:
For awhile they had stuck to a very basic design with a more corporate feel. Because of the nature of the organization, we wanted to freshen up the look with something more vibrant and modern. We were asked to create three separate banners that complemented one another but could also stand independently. We also faced the challenge of displaying 7 sub brands in a way that tied in with the main Choral Canada umbrella brand. The finished design is below:
To brighten up the brand, we took the vibrant colours of the logo and extended them to the banner design with a geometric background that spanned the three panels. When standing alone, each panel still maintains the brand identity and depth of the overall design, but when standing side by side, the panels formed a complete picture of every sub-brand of the organization against a background made up of the 7 brand colours. The end result was an eye-catching, energizing, cheerful banner display every bit as diverse as the organization itself.