+1 (604) 339-7781

Branding and Design
for Sports and Recreation

Ready to build your sport and recreation brand?

who you are

You’re a director of a local sports team or event, or launching an athletics brand. You’ve got a great concept but don’t know how to launch, or have been established for awhile and are struggling to maintain an optimal level of members and interest. You understand the importance of good branding and design to make your audience feel strong, empowered and proud to sport your brand. We’re ready to hit the ground running and get you your desired outcomes:

  • Attract and delight your ideal audience
  • Encourage word of mouth sharing
  • Increase membership, participation and revenue per person
  • Sell more products at your ideal price points
  • Directly impact your bottom line through increased retention and value per client

How We Help

We’re a boutique creative consultancy that has been serving Vancouver since 2013. We treat every client as a unique business so our solutions are always custom and right for you. Having partnered with some great sports and recreation brands, we know what’s important and we deliver:

  • Custom, clean design work that’s modern but not trendy
  • A range of services from a single uniform design, to full brand identity and social media
  • Quick, honest turnaround times to fit with the pace of your business
  • Flat rate billing and no surprise fees

Below is the range of services we offer.

1. Brand Strategy + Design

Our services begin with branding, where we establish partnerships with companies we believe in so we can do our best work. Regardless of the type of business you’re in, we take you through our signature process with no preconceived notions of your industry. We treat every client individually and develop brands completely customized and authentic to your business.

Every project starts with our discovery and research process, where we dive deep into the ins and outs of your business, your ideal clients and your competitors. From this we form strategy and brand concept on which all of our creative work is built. From there, visual branding comes naturally and we develop your brand elements to form a custom identity that is impactful, reflective of your brand and has longevity as your business grows and thrives.


  • Brand Strategy
  • Primary Logo
  • Secondary Logo
  • Brand Patterns
  • Custom Icons
  • Colour Palette
  • Typography
  • Style Guide
  • Stationery

2. Marketing collateral design

Once we’ve created your brand (or if you have come to us with existing branding you love), we can help you with anything else you need to support your business launch or growth. From advertising to brochures or programs, our work will make your brand shine.


  • Brochures
  • Invitations
  • Folders
  • Products
  • Signage
  • Packaging

3. Everything else

Beyond design, our clients look to us for additional creative solutions to make their businesses run smoothly and maintain cohesiveness in their brand. Our in house solutions include photography, social media management and custom website design and maintenance so you can truly have a marketing partner you can rely on.


  • Brand Photography
  • Social Media Management
  • Custom Web Design
  • Infographic Style and Tips

Contact us for a complimentary consultation today

I am so happy we decided to work with Gisele at Blank Canvas Design Co. Not only was she professional and extremely knowledgeable about her field, she was also able to accommodate our short timeline and develop a logo that we love. I highly recommend Blank Canvas Design Co.!


Previous Clients