Commercial Cleaning Services
Cleaning HQ is a newly launched commercial cleaning company serving offices, strata and business spaces in the Lower Mainland. Having run a successful residential cleaning business (project here) since 2010, the company’s owner decided to launch a separate commercial arm of the business under a new brand. Aiming to appeal to a corporate market, our client required a brand identity that was modern and professional. The challenge was to avoid a look that was too corporate and serious in nature, as the team is full of personality and warmth.
In our research and discovery process, we found that competitors within the cleaning industry have similar and inconsistent brand identities which lack originality and personality. We saw an opportunity to create a holistic contemporary identity, which combines professionalism in its simplicity, and character in its unique composition and accents.
Over the course of 2 months, we worked with the company to design a new logo, launch a new website, and design a complete stationery and collateral set including postcards, door hangers and custom notepads outlining their signature cleaning checklist.