Deep’s Sunshine Cleaning

 

Client

Deep’s Sunshine Cleaning

Industry

Residential Cleaning Services

Work

Rebrand strategy
Identity
Collateral design
Website design

 

Deep’s Sunshine Cleaning is a residential cleaning company serving the Lower Mainland since 2010. Originally launched with a simple clipart logo, our client was looking to define its brand and positioning, and develop a cohesive identity to increase recognition, attract and retain talent, and deliver greater value to clients.

 
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In our research and discovery process, we found that competitors within the cleaning industry have similar and inconsistent brand identities which lack originality and personality. We saw an opportunity to create a holistic contemporary identity that still maintained the essence of the original branding but represented a modern evolution.

Over the course of 2 months, we worked with the company to design a new logo, launch a new website, and design a complete stationery and collateral set including postcards, door hangers and custom notepads outlining their signature 29 point process.

 
 
deepssunshinecleaning
 
 

A ray of sunshine in a messy world