Kajaks Track & Field Club
The Kajaks Track & Field Club is non-profit community athletics organization providing opportunities for athletes in the sport of Track & Field, Cross Country and Road Running. Since its inception in 1961, the club has gone through several iterations of their brand but never a comprehensive brand strategy.
Previous logo designs dating back to 1980
"Community. Excellence. Legacy."
We created a logo and identity package, drawing on their important heritage and displaying the brand's values of community, excellence and legacy. We kept the tradition of the Kajaks First Nations-inspired bird and blue and orange colour palette, but updated the identity with a modern interpretation inspiring athleticism, quality and fun for all ages.