Kajaks Track & Field Club

 

Client

Kajaks Track & Field Club

Industry

Recreation
Non-profit

Work

Brand strategy
Identity
Collateral design

 

The Kajaks Track & Field Club is non-profit community athletics organization providing opportunities for athletes in the sport of Track & Field, Cross Country and Road Running. Since its inception in 1961, the club has gone through several iterations of their brand but never a comprehensive brand strategy.

 
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We created a logo and identity package, drawing on their important heritage and displaying the brand's values of community, excellence and legacy. We kept the tradition of the Kajaks First Nations-inspired bird and blue and orange colour palette, but updated the identity with a modern interpretation inspiring athleticism, quality and fun for all ages.

 
 
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Community. Excellence. Legacy.