Lucky 9 Lanes
We performed an extensive competitor analysis, discovering that there were few alternatives in the Lower Mainland with professional identities that were appealing to the target audience. We created a unique and modern brand identity to introduce the brand as a fresh take on a traditional sport. The nostalgic identity was inspired by the origins of bowling in the 1950s and bears a classic design with a slightly retro feel. It features a custom old fashioned illustration and typeface, with a modern interpretation. In addition to the primary logo, we developed several secondary marks to allow for flexible use in a range of applications.