Lucky 9 Lanes
Lucky 9 Lanes
Lucky 9 Lanes is a full service bowling alley and entertainment centre in Richmond, BC. Under new ownership, the business required a new brand concept and identity to reintroduce the bowling alley as a premiere entertainment destination for all ages. The challenge of the project was reintroducing bowling as a leisure option for the whole family, and encouraging the target audience to travel to Richmond. To develop the brand concept, we focused on the accessibility of bowling for all ages and skill levels, the understated energy of the sport, and the brand as a full-service entertainment destination where families can get lost for hours.
We performed an extensive competitor analysis, discovering that there were few alternatives in the Lower Mainland with professional identities that were appealing to the target audience. We created a unique and modern brand identity to introduce the brand as a fresh take on a traditional sport. The nostalgic identity was inspired by the origins of bowling in the 1950s and bears a classic design with a slightly retro feel. It features a custom old fashioned illustration and typeface, with a modern interpretation. In addition to the primary logo, we developed several secondary marks to allow for flexible use in a range of applications.