Blank Canvas Design Co.

Sea to Sky Fencing

Sea to Sky Fencing



Sea to Sky Fencing provides custom fences and decks, gates and railings for general contractors, industrial properties and residential clients from North Vancouver to Squamish. The challenge with this project was elevating the expectations of trades companies and positioning the brand as a reputable business creating custom, elegant work for high end properties. In assessing the direct competitors and understanding the brand's key target markets, we recognized that there were no other companies effectively attracting the same clientele with professional, polished branding. We worked closely with Sea to Sky Fencing to define its unique proposition and messaging.  

"Elegant Outdoor Living Spaces"

We developed an identity inspired by branding in trades equipment, tools and apparel which often features badges or seals. This logo is a cleaner, modern interpretation of that look and feel with its use of white space, simple layout and balanced typography. We applied a handcrafted look and feel with a masculine edge, using the bold name as the center of the design to present the pride within the brand. 


Brand strategy
Identity design
Collateral design
Signage design